Tri Vantage Launches Sun Control Marketing Program

CLEVELAND, OH (February 24, 2009) – Tri Vantage, an international supplier of specialty fabrics and hardware, is putting the focus on sun control products with a new, comprehensive marketing program for their customers and an educational website for consumers. The company offers a wide variety of products that control UV exposure and provide shade, including retractable and stationary awnings, window treatments and portable shade platforms.

Once enrolled in the program, both existing and potential Tri Vantage customers will become part of the company’s team of Sun Control Professionals. The new marketing program will then provide them with access to an array of tools to help them throughout the sales process.

In addition to the new marketing program, Tri Vantage has expanded its product lineup to give Sun Control Professionals greater reach to a wider range of consumers. The company’s line of Solair retractable awnings now includes a three-tiered selection of quality products that expand customers’ sales opportunities to reach everyone from the high-end home contractor to the individual homeowner on a budget. Other new sun control products include window treatments, screens and specialty shading systems.

To better assist its team of authorized Sun Control Professionals, Tri Vantage has created a Sun Control Product ExtraNet, an exclusive website where marketing materials can be accessed on demand. Team members will have immediate access to 24/7 ordering capabilities, product manuals, literature, sales aids, advertising and marketing support.

Sun Control Professionals will also have numerous ways to educate their potential customers on the benefits of awnings and sun control products. The company recently launched a new website designed to speak directly to homeowners. There, consumers can learn about and visualize a variety of shade systems and determine which product best suits their needs. Sun Control Professionals are encouraged to use the site as an educational reference and link in from their company site. A Sun Control Professional Locator on the website will serve to connect site visitors with the Tri Vantage authorized professional nearest them.

Multiple marketing and advertising elements from Tri Vantage are designed to help Sun Control Professionals increase sales. They can order a number of marketing pieces customized, including high quality sales literature for each product line, advertisements and direct mail pieces. To make advertising easier on Sun Control Professionals, Tri Vantage has created radio advertising scripts and print ads that can be customized with their company name and then placed in the appropriate media channel. Several customizable direct mail pieces have also been designed to help Sun Control Professionals keep in contact with potential customers. The new point-of-sale materials also include posters for showrooms or home show displays.

For more information, contact the Tri Vantage Sun Control Team at (866) 537-8930.

About Us
Tri Vantage® is an international supplier of specialty fabrics and hardware used in the manufacture of awnings, signage, casual furniture, tents, umbrellas, marine products (interiors, tops and covers) and many other residential, commercial and architectural applications. The company serves awning and marine fabricators, architects, interior designers, sign manufacturers, digital printers and upholstery shops through 16 distribution centers throughout North America. For more information, visit www.trivantage.com. Tri Vantage® is a registered trademark of Glen Raven, Inc.

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